Robotics, automation & equipment

What’s behind Kubota’s open innovation strategy in Europe?

What’s behind Kubota’s open innovation strategy in Europe?

By Oliver Morrison

The Japanese multinational’s strategic partnerships and acquisitions accelerate the speed to market of cutting-edge automation and robots, says Daria Batukhtina, senior strategic business development at Kubota Innovation Center Europe

Jeremy Clarkson champions autonomous tractors

Jeremy Clarkson champions autonomous tractors

By Oliver Morrison

The star of the documentary series Clarkson’s Farm, which follows the broadcaster’s experiences as a farmer, has praised the precision and efficiency of the AgBot T2 autonomous tractor made by the Dutch company AgXeed

Can Verdi switch on farmers to the benefits of automated irrigation?

Can Verdi switch on farmers to the benefits of automated irrigation?

By Oliver Morrison

Canadian company Verdi – which has just raised $6.5M CAD ($4.7 million USD) to expand – retrofits existing farm irrigation equipment with smart, wireless devices and a digital management platform. The strategy can make irrigation automation accessible to...

Under the hood of Yamaha Motor’s agriculture launch

Under the hood of Yamaha Motor’s agriculture launch

By Oliver Morrison

The Japanese car giant has unveiled new company Yamaha Agriculture as it warns that labour shortages are becoming an existential crisis for global speciality crop growers. Can its high-tech solutions succeed in what it admits is a quintessential...

Agtech investment is bouncing back... kinda

Agtech investment is bouncing back... kinda

By Oliver Morrison

Pitchbook’s new Q3 2024 agtech report reveals investor confidence is returning. Venture capital funding is on the rise. But deal counts continue to decline and exit opportunities remain limited.

France: Still room for some va va voom?

Country profile

France: Still room for some va va voom?

By Harry Holmes

French agri-tech is alive with innovation despite recent company woes and the government falling short on its ambitions to help the sector go global.